Elizabeth Uviebinené is an award-winning Marketing Manager and Co-Author of the critically acclaimed bestseller, SLAY IN YOUR LANE.
Alongside being an author, Elizabeth works in creative storytelling, strategy and helping others bring their ideas to life. With a commercial mind and entrepreneurial spirit, she previously worked in the city for a global brand as a marketing manager, producing culturally impactful campaigns and activations. She speaks and writes about the new trends that influence our working lives, the changing face of retail and entrepreneurship. Elizabeth was awarded the Marie Claire ‘Future Shaper’, recognised by The Dots as a woman ‘Redefining the Creative Industry’ and named a Rising Star in the PR, Communications and Marketing industry by WeAreTheCity.
Raised in South London, she was listed on the Evening Standard’s 2018 annual Progress 1000 list of London’s most influential people who make a difference to London life and was awarded the Groucho Maverick for her first book, written with co-author Yomi Adegoke, ‘SLAY IN YOUR LANE: The Black Girl Bible’.
Yomi Adegoke is a multi-award-winning journalist and author. She writes about race, feminism, popular culture and how they intersect, as well as class and politics. She has worked at ITN, Channel 4 News and The Pool as a senior writer and freelanced for Vogue, The Guardian and The Independent amongst others. This year she was listed as one of most influential people in London by the Evening Standard and was also named as a ‘frontline pioneer’ bringing the fight to ‘a new generation’, by the publication. She was awarded journalist of the year by the Woman In Africa awards, named a Marie Claire Future Shaper and was awarded the Groucho Maverick for her first book, written with co-author Elizabeth Uviebinene, SLAY IN YOUR LANE: The Black Girl Bible.
SLAY IN YOUR LANE is a self-help book and a campaign that speaks to them as young, black, twenty-something women navigating relationships and a career, and was published by 4th Estate in July 2018.
Yomi has done various media appearances, including speaking on BBC Breakfast, London Live, BBC Woman’s Hour, BBC Drivetime, Sky News and BBC Radio 4 and currently has three columns, at The Pool, the I paper and The Metro.