Rashada is one of the UK’s top 30 Future Leaders ( Financial Times, May 2017). She is
most recognized for her thoughts on diversity in the workplace, employee engagement
and helping the next generation of talent reach their potential.
In a professional capacity Rashada is a UK National Account Manager at Vodafone
Global Enterprise. She possesses a strong track record of new business development,
account management and consultative selling into Enterprise client organisations.
Prior to joining Vodafone Global Enterprise she spent 9 years with Cisco. Rashada
joined as the only black female on the highly competitive Sales academy program
which was spanned across Europe. She was selected as one of the top 10 graduates in
the UK from over 8,000 applicants. It was during this program that she believed more
needed to be done to bring more diverse talent into the organisation.
Rashada co-founded and launched the award winning Your Future, Your Ambition
(YFYA) STEM initiative in 2012 as a vehicle to help corporate organisations and students connect and help to bridge the diversity gap in STEM. To date YFYA has opened its doors to over 3000 students and has helped to build a successful pipeline of STEM talent.
Rashada has been named recently as the 2017 Woman In Technology awarded by Women4Africa, she is winner of the Top 50 rising star in Technology by WeAreTheCity as well as being awarded 100% Club membership at Vodafone Global Enterprise in 2016.
Rashada is at present a board member of the widely known ‘Byte Night’ representing Vodafone Global Enterprise which supports the Charity, Action For Children that raises money to support Children who are forced to sleep homeless.
She is an avid charity worker and has dedicated her time to projects in both Europe and Africa. She also mentors women who are wishing to return to work after a career break.
Previous speaking engagements include Bloomberg, Nutanix, Morgan Stanley, Twitter and Vodafone UK